A consultancy providing legal and business solutions to companies in the emerging tech space, with a focus on blockchain.
Blockpact
PROJECT NAME
Blockpact
TYPE OF WORK
Freelance
CATEGORY
Brand Identity Design
Digital Design
DATE
11/2020
As a consultancy in emerging tech, Blockpact needed to look sleek and modern. These qualities are incorporated through the logo and arrows which are present through all communications as well as the minimal colour scheme and bold, geometric type.
Logo & Arrowcube Mark
The logo is centred around the philosophy of multi-faceted growth, expansion and infinite possibilities. To embody this, the Blockpact logo is set in bold, uppercase logotype, with the letter ‘O’ replaced with a cube formed from expanding arrows (which forms the logo-mark).
Design System
The brand identity is centred around focus, clarity, knowledge and growth. The sharp edges of the arrow-cube logo mark, geometric type and monochromatic colour palette (with a splash of yellow) accentuates the brand’s sharp, precise and contemporary qualities.
