The Moms Co.
Producing natural, toxin-free skin care products for mothers & babies.
PROJECT NAME
The Moms Co.
TYPE OF WORK
Professional Project
(Full-time, Spring Marketing Capital)
CATEGORY
Brand Identity Design
TEAM
Design: Anamika Gopi, Ajay Ram, Lekha Shastry
Copy: Varun Khullar
DATE
11/2019
In the expansion of the existing brand world, we expressed the brand's mission in delivering medically researched toxin-free products that safely care for the mother and baby in the line – The Science of Motherhood. This idea's visual identity took inspiration from the pregnant mother's rounded belly, in the form of rounded, free-flowing shapes.
Design System
Soft, rounded shapes, illustrations of ingredients, serif typography and pastel colours brought in the aspect of care and affection in motherhood, balanced with clean layouts and concise information to represent the expertise with which the products have been created.
