Rose & Gold

Rose & Gold was a project created purely for fun!

The idea arose from a realisation that came after watching many skin care vlogs and (in true Gen Z style) TikToks during the COVID-19 pandemic. The idea was that skin care is an escape. Skin care is self care and it's also a few minutes during every day during which we can focus on ourselves and nothing else. I resonated with this, and decided to create a project that combined branding, product design and illustration in a way that might play with this insight.

The name was a combination of two ingredients and terms in the skincare space as well as a ode to the colour rose gold, to add an element of luxury. The name also allowed for expansion into an earthy, pastel toned colour palette and playful illustrations.

For me, the project was less about creating a wide range of visuals than it was about creating a little world for the brand and products to exist – a simple, idyllic world of rolling hills, clear skies, puffy clouds and bumblebees. A world worth escaping into in those few minutes.