1mg
India’s leading online healthcare platform & pharmacy.
PROJECT NAME
1mg
TYPE OF WORK
Professional Project
(Full-time, Spring Marketing Capital)
CATEGORY
Brand Identity Design
Print & Packaging Design
TEAM
Design: Anamika Gopi, Ajay Ram, Lekha Shastry
Copy: Prakash Kataria
DATE
10/2019
The healthcare industry is often perceived as cold and clinical, but the 1mg brand had its core beliefs rooted in care and equal access to healthcare for all. This is the foundation upon which the brand world was built. Inspired by the equal sign = and old-school medical packaging, we used simple elements and illustration to bring warmth and authenticity to the brand. The hand drawn illustrations and warm colour palette inspire approachability in an otherwise matter-of-fact industry.
Design System
The layouts of communication pieces derive their grid structure from the style of medical labelling.
The illustrations lend themselves to a sense of comfort, familiarity and positivity with bright colours, rounded edges and grainy textures.
Illustration Style
The iconography follows the layout structure and colour palette, incorporating geometric, rounded shapes placed within the grid square followed throughout the brand's communication.
