Envisioning a connected platform experience for a financial tech company*
How might we maximize the potential of a connected platform experience and rethink AI’s role in the journey?
*Live client project, sensitive details redacted
TYPE OF WORK
Client Project at Lippincott
SKILLS & PROCESSES
Primary & Secondary Research
Prototyping & User Testing
Experience Design & Strategy
DURATION
4 weeks
TEAM
Collaborators: Cole Nielsen, Michelle Kurzner
Extended Team: Brand Strategy & Experience Innovation Teams at Lippincott
DATE
December 2023
Challenge
Users don’t have a connected experience across products and don’t see the value in using more than one.
Insight
The newly launched AI tool can also act as a “hand to hold” and prompter through the cross-product journey.
Approach
An “experience vision” that imagines a seamless transition between 4 different products, to envision a future state platform experience that provides maximum value to users.
